Video Ezy

Why would I choose Video Ezy instead of the other rental stores in Singapore?

Video Ezy:
· More appealing (in terms of their design/visuals)
· Trustable
· More accessible (many outlets all around Singapore)

Others:
· Dull looking
· Old; which gives me the feeling of being not updated
· Not appealing

However, both have FREE membership registration! That’s what I am concerned about most.

Alright, I’ll talk about what they have in their stores.
· New Releases (1-Day Rental)
· Popular Rentals (Recommendations)
· Special Promotions
· Others such as;
- Popcorns
- Ben & Jerry’s Ice Cream
- Potato Chips
- Movie Toys Collectibles

And these are the genres that they have categorized into:
· Action & Adventure
· Animation
· Asian
· Children & Family
· Classics
· Comedy
· Documentary
· Drama
· Horror
· International
· Music & Musicals
· Romance
· Sci-Fi & Fantasy
· Sports
· Thrillers
· TV Series

Basically, they have three main sections. They are the latest/new releases, by genre and by alphabetical order.

About their layout/display, I liked the corporate identity that they have. They used the blue and orange complimentary colors effectively. They also have huge movie posters/advertisements all around their stores which brightens up the whole environment and it also serves as an attraction. They have a relatively huge TV screen playing the most recent movie at the moment with their sound blasting out. This is another way to attract customers into their stores as well.

I also liked the fact that they do not only sell or rent out movies, but also other related items such as popcorns and potato chips! It gives us the things that we need for a wholly and enjoyable movie experience at home, don’t you think so?

In the store, they have neat rows/shelves of the movies with big clear headings (e.g. popular, new releases…) at the top. The DVD cases are displayed with their front faced towards the customers. However, not for all, only those popular and new releases movie rentals.

On the other hand, the other movie rental stores categorize their movies in a clear holder file for the customers to look through. They do not have recommendations or any indication of the latest movie. I didn’t liked the idea of having to flip and view the choice of movies that they have from a file, because first of all, I would have to flip through and look through all of them one by one. After flipping and seeing so many of them, it kind of makes me feel messy and confused somehow. And by putting them all in a file, I couldn’t do comparisons as effectively. I would need to flip and flip again to compare. If they are all being displayed out for me on the shelves, it would have been easier.

Another point is that, those neighborhood movie rental stores are mostly popular with those aunties or housewives. Why is that so? Because they focus more on those Chinese TV series which they liked. And they have a much more extensive database of those Chinese drama TV series as compared to Video Ezy.

By JONG